Laura Kuykendall

Laura has more than 25 years of consumer packaged goods leadership experience. Companies that have benefitted from her marketing expertise include Snyder’s of Hanover, Annie’s Homegrown, Applegate Farms and Boulder Brands. She has also worked in private equity with Factory LLC, investing in early-stage brands such as Honey Stinger, Pipcorn and Stuffed Puffs and partnering with them to rapidly scale their business. Laura serves as an advisor for the Gilliam Center for Entrepreneurship at James Madison University and as a mentor for Shenandoah Valley Start-Up, both in Virginia. Laura is passionate about applying her knowledge of brand strategy and product innovation to health and wellness brands and mentoring the next generation of marketers. Laura holds a BA in Communication and an MBA from James Madison University.